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What is Make.com?
Make.com is a no-code automation platform that connects your apps and streamlines work. On a visual canvas you assemble Scenarios and design everything—from triggers and processing, to branching and aggregation—via drag-and-drop. Make is the successor to Integromat: Integromat was acquired by Celonis in 2020 and relaunched as Make in 2022; it remains part of the Celonis group.
According to the official site, Make serves 350k+ organizations, offers 10,000+ prebuilt solutions, and supports 400+ AI app connections.
Key features
- Visual builder – Connect modules on a canvas. Rich control flow: Routers (branching), filters, parallel/sequential steps, and robust error handlers.
- Scenarios – Complete flows from trigger → processing → outputs with live monitoring and debugging in the browser editor.
- Webhooks (instant triggers) – Receive HTTP payloads from external services or your own app and process immediately, with queueing, rate controls, and custom responses.
- Iterator / Aggregator – Iterator splits arrays into item-level bundles; Aggregator recombines multiple bundles into one—ideal for large datasets or attachments.
- Data Stores – Lightweight key-value storage for cross-scenario state, dedupe checks, and persistence; manageable via API.
- AI integrations / Make AI Agents – Connect with 400+ AI apps. Make AI Agents add “think-and-act” behavior. Bring-your-own LLM keys is available from Pro.
- Enterprise – SSO, audit logs, overage protection, Make Grid (governance/observability), and on-prem agents for secure SAP and other private systems.
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Pricing & the new credit model
From August 27, 2025, Make switched from “operations” to “credits.” As a rule of thumb, 1 module action = 1 credit. Annual billing offers 15%+ off.
| Plan | Monthly (USD) | Monthly credits (guide) | Highlights |
|---|---|---|---|
| Free | $0 | 1,000 | 2 active scenarios, 15-min minimum interval, 7-day logs |
| Core | $9 | 10,000 | Unlimited active scenarios, 1-min interval, API, 30-day logs |
| Pro | $16 | 10,000 | Priority runs, custom variables, full-text log search |
| Teams | $29 | 10,000 | Team management/shared templates, role controls |
| Enterprise | Custom | Consult | Enterprise apps, 24/7 support, audit/advanced security |
Notes: data transfer guide 5GB per 10k credits; logs: Free 7d / Core-Pro-Teams 30d / Enterprise 60d; min interval Free 15m / others 1m. See official comparison for details.
Getting started (your first scenario)
- Create a free account (Google SSO available).
- Connect apps (e.g., Gmail, Slack, Notion, Google Sheets).
- Choose a trigger (Webhook / schedule / event watcher).
- Build the logic (branch with Routers, split arrays with Iterator, aggregate if needed).
- Harden with error handling (Ignore / Resume / Commit / Rollback / Break).
- Test & publish (verify via execution logs and scenario monitor).
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Real-world use cases
- Marketing – Form submission → create CRM record → if lead score > threshold, notify in Slack → send email sequence.
- E-commerce – New Shopify order → update inventory → post to accounting (Xero/Freee) → create shipping label → email shipment notice.
- Customer support – New Zendesk ticket → route by priority with Router → SLA-risk path escalates to manager.
- Back office – Expense attachments split via Iterator → store to Drive → generate combined PDF → send for approval.
- AI workflows – Classify inbound text with AI → auto-route to ownership channels (reinforced by Make AI Agents).
Make vs Zapier / n8n / Power Automate (quick take)
- UI & expressiveness – Make’s canvas model excels at complex flows: branching, aggregation, and granular error handling.
- Pricing – The credit model is transparent and scalable from small to large workloads.
- Extensibility – Custom JS functions, webhooks, data stores, and deep API work are first-class.
- Against n8n – The official blog highlights UX and scale advantages; your choice should still be requirement-driven.
Security & compliance
Per the official pages, Make is GDPR-compliant, SOC 2 Type II audited, and operates an ISO 27001-based security program. SSO, role-based permissions, encryption, and data-center redundancy are documented.
Note: there are older community threads (2024–2025) mentioning “no SOC2” at the time—always verify against the latest official docs.
Operations best practices
- Naming conventions & tags – Improve readability and search (scenario names, connections, custom variables).
- Error handlers + Incomplete Executions – Design for resilience.
- Webhook rate & queues – Tame spikes by queueing or switching to scheduled processing.
- Iterator/Aggregator – Be explicit with split/recombine for large datasets.
- Data Stores – Track state, dedupe, and ensure idempotency on retries.
- Watch logs & credits – Review dashboards regularly; annual plans support credit pre-allocation flexibility.
FAQ
Q1. What’s the relationship between Make and Integromat?
Integromat was acquired by Celonis in 2020 and rebranded to Make in 2022. Development continues under the Make brand.
Q2. What is the credit model?
Each module action typically counts as 1 credit. Make switched to credits on Aug 27, 2025.
Q3. Is the Free plan enough to try?
Yes—1,000 monthly credits, 2 active scenarios, 15-minute minimum interval, 7-day logs are suitable for trials and small workloads.
Q4. Which plans support AI?
AI integrations are available on all plans; bring-your-own LLM keys requires Pro or higher.
Q5. Is it secure?
The official site states GDPR compliance, SOC 2 Type II audit, and an ISO 27001-based security program. See the security page for details.
Wrap-up & CTA
- Visual, no-code automation you can design on a canvas
- Fine-grained control (branching, aggregation, error handling) for complex flows
- AI Agents and governance to scale with confidence
- Credit-based pricing to start small and grow fast
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References
- Pricing & credit model (official)
- Security (GDPR, SOC 2 Type II, ISO 27001)
- Make within the Celonis group (About
- Integromat acquisition & evolution
- Homepage: user and AI integration figures
- Webhooks / Iterator / Aggregator / Data Stores / Error Handling
- Note on older community thread (SOC2)
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