From Google to AI Chat: Adobe’s New Tool Wants to Change How Businesses Get Found
Hey everyone, John here! I hope you’re having a great week. Today, we’re going to dive into something that might sound a bit technical at first, but I promise we’ll break it down into something super simple. Think about how you find information online. For years, the answer has been “I’ll Google it,” right? You type in a question, and you get a list of websites.
But that’s starting to change. More and more, people are asking AI chatbots for answers. You might ask, “What’s the best coffee maker under $100?” or “Plan a 3-day trip to Paris for me.” But have you ever stopped to wonder… where does the AI get its information? How does it decide which coffee maker to recommend or which museum to include in your Paris itinerary?
That’s the exact question that a huge company, Adobe, is thinking about. They’ve just announced a new tool designed to help businesses and brands show up in these new AI-powered conversations. It’s a big deal, and we’re going to unpack it together.
Meet Adobe’s LLM Optimizer: A New Kind of Signpost for AI
On June 16, 2025, Adobe officially introduced a new service called the Adobe LLM Optimizer. Now, I know that name is a mouthful, but the idea behind it is pretty straightforward.
Lila: “Whoa, hold on a second, John. You lost me at ‘LLM.’ That sounds like something from a science fiction movie. What on earth is an LLM?”
John: “Haha, that’s a perfect question, Lila! It does sound a bit futuristic. LLM stands for Large Language Model. The easiest way to think of it is as the ‘brain’ inside an AI chatbot like ChatGPT, Google’s Gemini, or others. It’s the powerful, complex system that has been trained on mountains of text and data from the internet. This ‘brain’ is what allows the AI to understand your questions and write back with human-like answers.”
So, when we talk about Adobe’s “LLM Optimizer,” you can just think of it as a “Helper for the AI Brain.” Its main job is to help businesses make sure their information is presented in a way that these AI brains can easily find, understand, and trust. The goal is for the AI to use that brand’s information when it answers a user’s question.
Why “AI Visibility” Is the New Goal for Brands
For the last twenty years, companies have been obsessed with something called SEO, which stands for Search Engine Optimization. This was the art and science of getting your website to the top of Google’s search results. If you were on the first page, you got visitors. If you were on page 10, you were practically invisible.
Now, a new kind of “invisibility” is emerging. If people stop Googling and start asking AI instead, then being number one on Google doesn’t matter as much. What matters is being the source the AI uses for its answer. This is what we call “AI-powered visibility.”
Think of it like this:
- Old Way (Google): You’re looking for a recipe for chocolate chip cookies. You search on Google and get a list of 10 different recipe blogs. You click on a few, compare them, and choose one.
- New Way (AI Chat): You ask an AI, “Give me the best recipe for chewy chocolate chip cookies.” The AI gives you one recipe directly in the chat window. It might mention where it got the recipe from, but it has already done the choosing for you.
Businesses want to be that one recipe the AI chooses. The LLM Optimizer is Adobe’s tool to help them do just that.
So, How Does This Optimizer Actually Work?
This is where things get interesting. The tool is essentially a coach for businesses, helping them prepare their content for the AI. While Adobe hasn’t laid out every single feature, a tool like this would likely focus on a few key areas.
Lila: “Okay, I think I’m following. So it’s not about tricking the AI, but more about helping it? Like giving it a neatly organized filing cabinet instead of just a messy pile of papers?”
John: “That’s a fantastic analogy, Lila! That’s exactly it. It’s not about cheating the system. It’s about making your information as clear, trustworthy, and useful as possible for the AI. The LLM Optimizer likely helps businesses by doing things like:”
- Checking for Accuracy and Clarity: It probably scans a company’s website, product pages, and articles to ensure the information is correct and written in simple, clear language that an AI can easily process.
- Structuring Content: AI models love well-organized information. The tool might suggest using specific formats, like clear headings, bullet points, and data tables, so the AI can quickly grab the key details about a product or service.
- Ensuring Authenticity: It could help a brand prove that its content is the original, authoritative source. This helps the AI distinguish between the actual company’s website and a random blog post talking about the company.
- Providing Feedback: The Optimizer could give a company a “score” or a report card, showing them how “AI-friendly” their content is and offering specific suggestions for improvement. For example, it might say, “Your product description is too vague,” or “Add a table with technical specifications here.”
By doing all this, Adobe helps a brand become a more reliable and attractive source of information in the eyes of the Large Language Model.
What Does This Mean For Us, the Everyday Users?
You might be thinking, “Okay, that’s nice for big companies, but how does this affect me when I’m just chatting with an AI?” It could actually have a pretty big impact, both good and potentially not-so-good.
On the plus side:
If this works as intended, our AI assistants could become much more reliable. When you ask for a product recommendation, the AI’s answer might be based on up-to-date, accurate information straight from the manufacturer, not from an outdated review site from three years ago. This could lead to better, more trustworthy answers.
On the other hand:
We need to be a little cautious. This also opens the door to a new, very subtle form of marketing. Will the AI recommend the best product, or the product whose company did the best job “optimizing” its content for the AI? It blurs the line between a helpful, unbiased answer and a cleverly disguised advertisement. It’s something we’ll all need to keep in mind as this technology becomes more common.
Our Quick Thoughts
John’s Take: “For me, this feels like history repeating itself in the best way. It reminds me of the early 2000s when everyone was trying to figure out SEO for the first time. Adobe is getting ahead of a huge shift in how we find information. My hope is that tools like this push for higher quality, more factual content across the web. But my concern is that it could just become a new game of who has the most money to spend on ‘AI optimization.'”
Lila’s Take: “As someone who is still new to all this, I find it reassuring. One of my biggest fears with using AI is that I can’t always trust its answers. Knowing that companies are working on tools to feed the AI better, more official information makes me feel a bit safer. It feels like a step towards making AI chats more reliable for everyday questions.”
Ultimately, Adobe’s LLM Optimizer is a sign of the times. The age of AI-driven information is here, and everyone, from a small business to a massive corporation, is figuring out their place in it. It’s a space we’ll be watching closely!
This article is based on the following original source, summarized from the author’s perspective:
Empowering Brands with Adobe’s LLM Optimizer to Drive
AI-Powered Visibility